Content optimization
We make your old content perform like new
Content optimization isn’t an extra – it’s where momentum lives. We take the content you’ve already created and turn it into a high-performing asset: re-aligned with your goals, turned for today’s algorithms and built to resonate with real people.
Our process goes deeper than SEO checklists. We uncover what’s working, fix what’s not and make sure your message still hits – so your content earns its place in the pipeline.
Campaign optimization
Before you invest in creating new content, make the most of what you’ve already got. We audit and review your existing content library, updating it to align with your brand’s current story or your company’s latest goals. We also make sure it reflects the latest SEO trends as well as your customers’ changing expectations. This way you can get more results from the content you already have.
Content repurposing
Recycling old content is the best way to amplify your message, build authority and engage broader audiences. We breathe new life into your published whitepapers and the like by repurposing them into fresh formats. Whether it’s revisiting key ideas with a new spin or adapting existing content for different platforms, we maximize the value of your content and get it in front of new prospects.
Optimization bundles
The reviver
Choose this package if you have a well-stocked content library that deserves a new life across multiple channels.
- A dedicated content creator
- Selection of high-potential content
- A focused content calendar
- Repurposed content, tailored to your needs
- LinkedIn magic to promote new content
- All design and staging
- Monthly check-in meeting
*minimum 3-month subscription
The refresher
Choose this package if you want to refresh a selection of content with your latest brand story and SEO trends.
- A dedicated content team
- A comprehensive content audit
- Recommendations to update content
- Project plan and management
- Optimized, ready-to-publish content
- Optimal design refresh as needed
- Regular check-in meetings