How we use AI

AI is all the rage. With AI tools ready to help with copywriting and image creation and so many new tools coming, here’s how we’re using this emerging technology to create content for our clients.

We believe that AI is another tool that’s helping us make great content for our clients. So, yes, we do use AI tools behind the scenes and with our clients. And, we’ll keep exploring AI as it evolves.

Right now, we’re using AI to support content strategy development – from analyzing OpenAI and other tools to get to know your target audience to assessing competitors in your industry.

In content production, AI and other traditional tools are helping us identify the topics that’ll most resonate with your audience. It’s also helping us understand what others say about a given topic and the common point of view in your industry – all so we can be sure you’re going out with a unique point of view that’s new and fresh.

But here’s the thing: AI in content marketing (and other specialities) is best paired with human creativity, experience, expertise, humor and emotional acumen. All of which we have in spades.

So, at this time, we do not use generative AI to write or design your content. It’s all done by the humans that make Jack the special place it is.

Check back here for updates on how we’re testing and implementing AI – both for our own business and the services we provide our clients.