Content strategy
Content that converts. Strategies that deliver.
Content that converts doesn’t start with keywords and channels. It starts with clarity – who you’re speaking to, what they need to hear, and how you’re uniquely positioned to solve it.
We also dig deep into your market, your brand and your goals – then build a strategic roadmap that aligns your voice, channels and offers into one focused content engine designed to convert.
Campaign strategy
In today’s knowledge economy, ideas and wisdom are currency. We start with an assessment of your audience and market to understand the topics already being discussed. From here, we pinpoint the topics and fresh perspectives to build your campaign, and then we conceptualize the assets that’ll fascinate, educate and entertain your audience across your digital channels.
Content strategy
People buy from people they know, like and trust. We start with an audit of your content across your channel landscape, working together to define goals, channels and target audience. We then dive deep to understand your target customers and competitors, so we can craft a customized strategy you can use to develop content that’ll expand your reach, connect with your audience and grow your business.
Email strategy
Funnel content mapping
Messaging framework
Strong messaging is a foundation for content that makes an impact. We help you identify your core messaging pillars – the key themes of your brand story – and guide you in building out the right topics that’ll help you tell a cohesive, effective brand story that resonates with your audience.
Social media strategy
Voice + tone branding
We had the pleasure to work together on a number of different initiatives, ranging from leadership communications and award submissions to feature writing and video content. Lisa is a creative thinker with a very hands-on approach to her writing.
Amy G.
Managing Director, Corporate Communications
Strategy bundles
The kick-off
Choose this package if you want to focus on one strategic area.
- A seasoned content strategist
- An in-depth audience analysis
- A market landscape assessment
- A customized strategy
- Personalized brand positioning statements
- Content ideas for a mix of channels
The booster
Choose this package if you need a more comprehensive strategy.
- A seasoned content strategist
- An in-depth audience analysis
- A market landscape assessment
- Three content strategies of your choice
- Content and campaign ideas for a mix of channels
The campaign
Choose this package if you need a focused campaign strategy.
- A seasoned thought leadership strategist
- An in-depth audience analysis
- A competitor thought leadership assessment
- A content audit and review
- Interviews with subject matter experts
- A detailed thought leadership strategy
- A detailed content roadmap