Have you ever felt like you’re running on a content treadmill that never stops?
Blog posts.
Emails.
Social media.
White papers.
And, the results?
A trickle of engagement here, a polite like there, and the occasional lead that feels more lukewarm than eager.
Doesn’t seem worth it, does it?
That’s because more doesn’t always mean better. In fact, more often dilutes your efforts, overwhelms your team AND wears down your team.
If you’re looking to scale your impact, it might be time to cut back.
Trim the fluff
It’s time to focus on what matters most. Your audience doesn’t need you to dazzle them with everything. They need the right things – content that hits home, solves a problem or answers their question quickly.
Fewer, better pieces
Let me share a quick story. My husband loves to tell our girls about his hockey card collection growing up. At first, he and his friend loved ripping open a single pack of cards, savoring each one. Until one day when his friend’s dad bought an entire box of cards for them to share. You’d think they’d be thrilled, right?
Nope. The magic disappeared. Very quickly, the excess of cards had them focusing on the cards they didn’t have.
That’s what happens when you chase more. It’s easy to lose the joy of connecting with your audience. Instead of creating meaning, you’re stuck in a grind, always chasing the next piece of content.
So, instead of thinking about all the pieces of content you have to create each week, why not lean into what’s already working and amplify it.
Embrace the Power of One
It’s my go-to-framework for simplifying content creation and it’s the very thing I use to shape my own newsletter and blog content:
- One monthly theme: I start by choosing one big idea to explore for the month. For example, this month’s focus was all about simplifying content.
- One weekly topic: I divide my theme into bite-sized pieces. Each week, I release an email covering that specific angle. (Want to check out the newsletter? Subscribe here.)
- One goal: Whether it’s to spark reflection, drive clicks or build trust, every piece of content serves but one purpose.
This method doesn’t just make your content easier to create (and manage). It also makes it clearer and more actionable for your audience.
Want to give the Power of One a go? Download my free template and map out your next month’s worth of content.
Simplicity = Connection
Every time. It’s true, but there’s a catch.
Simplifying your content isn’t about doing less just for the sake of it. It’s about making space
…for your team to focus on strategy and creativity, instead of scrambling to meet endless deadlines.
…for your audience so they access clearer, more impactful content that respects their time and attention
…for your brand to build trust and authority with a sharper, more consistent presence.
Got questions about how you can simplify your content marketing? Let me know.