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5 ways to make the most of your email marketing

How can you turn $1 into $36? A Scratch & Win card might do the trick but if you put that dollar into your email marketing budget, we guarantee you’ll watch it multiply. The ROI on email marketing is an incredible $36 for every $1 spent.

Your email list is extremely valuable. The stakeholders on your list are invested in what your business has to offer and what’s more – you have direct access to their inboxes.

Those email notifications hold a strange power over all of us. Can you tell the difference between a Gmail and an iMessage alert just by the buzz of your phone (we can 🤫)? Each distinctive vibration sends a quick message to your stakeholder’s brain that something great could be inside.

Take advantage of your “old-school” email list. It’s really a gold-plated direct line to your stakeholders. Email is just as exciting as it was when it was invented in the 70’s, albeit for very different reasons. So while some might say that email is dead, it’s really only 50 years young. And if 50 is the new 40, then email is really living life.

According to HubSpot, there are 4 billion daily email users and more than 99% check their inbox every single day – with the majority checking 2-5 times a day. How can you get your emails to hit the highest ROI? We’ll tell you.

Keep things simple

Our biggest tip is to keep your emails easy to read. This applies to the entire email: from the subject line to the links and paragraphs. Use short, simple and descriptive writing to guide your stakeholders along. Your graphics, buttons and overall design should engage your stakeholders without over complicating things. Clear and concise is best.

Pack your personality

Make sure you stand out. A stuffy corporate voice is a thing of the past. Let your stakeholders really get to know you. Are you friendly and professional? Casual and confident? Off-the-wall and adventurous? Pick the combo that most suits you (or design your own) and run with it. You won’t regret letting your stakeholders in on who you really are and what you stand for.

Pick your purpose

Decide what exactly you want your stakeholder to do after reading your email. What’s your call to action? Make it prominent. There are many different goals in email marketing including:

  • Create an abandoned cart series to nudge customers back to your site to make that purchase.
  • Nurture relationships with customers as they move through the customer journey.
  • Create a steady stream of useful content to showcase your expertise and build connection and trust with stakeholders.

Time it

Timing is so important. This means considering the time of week and the time of day. There is a lot of data out there to help you figure out the right time to send your emails based on your industry, target demographic, whether you’re including a promo and more.

Keep tabs on your success

Email is a great thing because there’s so much you can track. With data, you can make informed choices on what works and what doesn’t. You can track your bounce rate, email open rate, list growth rate and unsubscribe rate to measure how you’re doing and compare your performance across different email campaigns.

Are you interested in developing an email marketing strategy for your business? Reach out and we’ll help you make it happen.

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